"These sites generally have a lot of problems.
Checkout counter how to#
"The checkout process needs to make it clear to customers what they need to do and how to proceed to the next step," he said. "We believe that the Web is too hard to use," said Rehman. The study instructs sites to design checkouts for new customers and use cookies to remember return customers.Īamir Rehman, senior analyst at Creative Good and the principal author of the study, said if users are experiencing these difficulties at major sites like the ones included in this study, then there are a lot of smaller dot-com companies that may not be in business next year due to an inability to convert shoppers to buyers. The problem, according to the study, is that the existence of two equally prominent checkout paths confuses new customers. For example, as a means to speed up the checkout process, some sites offer separate navigation paths for users who already have an account with the site. "It was as if these customers made it to the cash register but the store would not let them pay," the study concluded.Ĭonsumers said they also found it difficult to differentiate between new and existing customer accounts, according to the study.
Checkout counter registration#
Although some shoppers managed to find a product and add it to their electronic shopping carts, many became frustrated by confusing account registration requirements, vague error messages that offered little or no help on how to proceed and an inability to order a specific quantity of items. Problems with electronic checkout accounted for 40% of all failed purchases, according to the study. Creative Good selected these sites based on their maturity and popularity in the online apparel, toys, books and electronics retail markets. The eight sites tested, some of the giants of the online shopping world, were, , Buy.com, eToys,, , Gap.com and. Erzeugt anonyme statistische Daten darüber, wie der Besucher die Website nutzt.Online retail sales are projected to surpass the $9 billion mark this holiday season, but almost half of all Web shoppers could abandon their virtual shopping carts at the checkout counter if Web stores fail to simplify the online buying process.Ī study of eight of the Web's most popular retail sites released yesterday by Creative Good Inc., an e-commerce consulting firm in New York, found that 43% of all purchases failed because consumers either had trouble finding products or problems occurred with the electronic checkout process that made completing the purchase too difficult.Ĭreative Good conducted more than 50 consumer tests on each site using experienced online shoppers to generate data for the report. Speichert Informationen eines Besuchers, sobald er sich im Frontend einloggt.Ĭookie von Google für Website-Analysen. Ansonsten müssten alle Daten erneut eingegeben werden. kurzzeitig gespeichert, wenn ein Eingabefehler durch den Nutzer vorliegt und dieser eine Fehlermeldung erhält. Dieses Cookie wird vor allem in Formularen benutzt, um die Benutzerfreundlichkeit zu erhöhen. Im Browser des Nutzers werden keine Informationen gespeichert und dieses Cookie kann nur von der aktuellen Website genutzt werden.
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